聊聊GoogleAds常见广告账号受限/被封问题
本文为你系统整理了谷歌官方提供的 Google Ads 账号问题解决办法以及一份专业、完整的英文申诉信，无论你是广告主、代理商，还是运营同学，都建议收藏备用！
Google Ads 常见问题及官方建议应对方式
一、账号中止怎么办？
判断账号是否为中止问题：
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Google Ads 首页顶部出现红色横幅提示。
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Merchant Center 诊断页面显示“账号问题”。
解决办法：
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进入 Google Ads 政策管理中心，查看具体中止原因。
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使用此申诉表单，进行账号恢复申请。表单链接：
申诉技巧：
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提供清晰的业务模型和产品信息。
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提交域名所有权证明、商标授权书、付款凭证等。
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阐述已采取的整改措施，并表明遵守政策的态度。
提醒：申诉审核周期通常为 5 个工作日，期间需耐心等待，不建议重复提交。
二、广告被拒登/审核卡住？
自查步骤：
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打开政策管理中心查看广告状态。
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如果广告长期处于“审核中”，超过 1 个工作日，可提交加速审核请求。
申诉入口：
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广告被拒登时申诉
https://support.google.com/google-ads/troubleshooter/2893932
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若是恶意软件、仿冒、违规内容问题，了解申诉重点
https://support.google.com/adspolicy/answer/6020954?hl=zh-CN
三、商标投诉或品牌被滥用？
遇到以下情况可申诉或发起授权流程：
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竞争对手在广告中使用你的品牌。
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你因使用他人品牌词被举报。
处理方式：
提交商标授权或申诉，表单链接
https://support.google.com/adspolicy/answer/2562124#auth
四、财务和结算问题怎么解决？
最常见的几个问题包括：
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信用额度/账单额度管理不当。
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欠费导致账号暂停。
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批量修改预算困难。
解决路径：
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结算类问题建议通过经理账号操作（MCC 账号）。
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可借助 Google Billing API 实现自动化操作。
如因未付款被中止，需：
1. 使用付款管理员账号登录。
2. 向[email protected]发送付款证明邮件。
更多结算帮助，跳转链接：
https://support.google.com/google-ads/answer/9357347?hl=zh-CN
五、Merchant Center 违规/封禁？
电商相关投放常通过 GMC (Google Merchant Center)，常见问题包括：
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商品政策违规；
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商品Feed信息不准确；
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缺乏退换货政策。
处理流程：
1. 按违规提示优化商品信息；
2. 在 GMC 后台“诊断”页面提交重新审核；
3. 或直接联系支持团队
https://support.google.com/merchants/gethelp
如何联系 Google Ads 支持团队？
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实时聊天/邮件支持表单：
https://support.google.com/google-ads/gethelp
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电话支持：登录账户后通过右上角问号按钮获取号码。
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官方邮箱：
如何写一封合格的申诉邮件？
申诉内容的核心是向 Google Ads 审核团队说明为什么应恢复你的帐号。根据具体情况，需要解释⼴告没有违反 Google Ads 政策的原因，说明你为纠正违规问题而采取的措施，提供详细的帐号/广告主信息，并表明你今后愿意遵守 Google Ads 政策。
可能需要提供的新信息/额外信息：
1. 有关⼴告主业务的信息（例如，业务模式、产品服务、目标受众群体、广告投放背景信息）。
2. 有关客户-代理机构关系的信息。
3. 域名所有权（针对帐号中的广告所宣传的域名、商标证明、使用跟踪系统的原因 [如果在使用]添加更多详细信息）。
4. 广告系列管理和帐号所有权。
5. [结算与付款] 付款证明⽂件，用以表明帐号对付款⽅式的所有权，并且/或者帐号中的资金足以支付日常的广告支出。
申诉范文参考：
Dear Google Ads Team,
On behalf of XXX GAMES LIMITED, I am writing to urgently appeal the termination notice we received on Month XX, 2025 regarding our Google Ads account (CID: xxx-xxx-xxxx). We are deeply concerned about this suspension and would like to provide a detailed explanation of our company background, project compliance, and our firm commitment to adhering to Google Ads policies.
We sincerely request a re-review of our account and have included the following supporting information for your consideration:
1. Company Background
About Us:We are a technology company focused on [briefly describe your business model, e.g., mobile app development, product/service types, target audience, and ad objectives]. Our app helps users [1-2 句话描述产品核心功能].
Business License: Please find attached our official business license for verification.
2. Ads Keywords Checking
We have thoroughly reviewed the keywords used in our ads and confirmed that they accurately reflect our app's features and content. No misleading or unrelated keywords have been used. If any issues were detected, we have made the necessary corrections.
3. Customer Reviews Checking
We reviewed all app reviews on our Google Play Store/App Store page and confirm that all reviews are genuine and organic. We have never engaged in fake or incentivized reviews.
4. Advertiser-Agency Relationship
We are managing the Google Ads account directly without third-party agency involvement. If applicable, we are happy to provide a cooperation agreement with our agency partner.
5. IP & Publisher Ownership
We are the sole owner of all intellectual property used in the app and associated websites. Relevant proof can be provided if required.
6. Ad Campaign Management & Account Ownership
This Google Ads account is owned and operated by our in-house marketing team. All campaign setups and content were created and reviewed by our internal staff.
7. Payment Information (如因结算问题被中止，以下内容适用)
Payment Account Ownership: 已附上银行/信用卡/PayPal 后台截图，显示付款账户归属权与公司信息一致
Bank Statement: 附上近期的账单文件，用于验证正常活跃的广告支出行为。
Card Holder ID & Relationship: 持卡人为公司正式员工，已附身份证明及在职证明文件。
Google Ads Billing Screenshot: 用于进一步核实广告活动的实际扣费记录。
8. News & Recognitions
Our app has been featured in [notable media outlet if any] and has received positive recognition for [mention any achievements or awards if available].
9. Changes Made
If the suspension was caused by a potential policy violation, we have already audited and resolved the following:
[列出 2–3 条具体修改内容，如更新了 App 文案、删除违规关键词、添加了退款政策页面等]
We've reviewed and aligned our advertising materials with the latest [e.g., shopping ads, financial services] policy guidelines.
We fully understand the importance of maintaining a secure and policy-compliant ad environment. If there were any unintentional violations, we sincerely apologize and have taken immediate corrective actions.
We respectfully request your team to re-review our account. All necessary documentation is attached for your evaluation. If any additional information is needed, we are happy to provide it as soon as possible.
Thank you very much for your understanding and support.
Best regards,
[Your Full Name]
[Your Company Name]
[Your Position]
[Your Contact Email]
[Your Google Ads Account ID]
[Your App URL/Website]
